March 15, 2012
Boxfish, The Twitter For TV Exclusive Trial
Want to know when your favourite celeb, your pet subject, or favourite hobby is being mentioned on TV?
For two days until 17 March, 500 readers of The Huffington Post can access Boxfish.com, the first site that allows you to search every spoken word on live TV as it happens. The site is still in beta with invite-only entry for regular web users.
The new start-up from London has just launched in Silicon Valley and promises to be the 'Twitter for TV', monitoring trending topics and alerting you the instant your preferred term is uttered.
Founder Eoin Dowling, who moved Boxfish to the US last year, told The Huffington Post: "Boxfish.com lets you search any word spoken on television in real time. People think TV is just a thing you sit down and watch, but there's a whole mine of information just waiting to be discovered in real time. We used to use printed TV guides to find out what's on, but what we've created is a way you can find out that your favourite things are on TV, in real time."
The site's developers initially thought that news hounds and professional media monitors would be the main audience for Boxfish.
"What we're finding in our first trial audiences, is that people are using it on a much more personal level. They want to know when their favourite celebrity, recipe or star is being discussed on TV," Dowling says.
While many initially though online media would kill TV viewing, the opposite seems to be true, as a raft of second screen options prove.
Zeebox, the second screen app and website that socialises TV, and delivers more information about the programme you're watching, has been a second screen success. BSkyB bought a 10% stake in it earlier this year.
Dowling says "Other apps tell you more about what you're watching, which is great for things like sport, or elections. Boxfish transforms television from a passive entertainment medium into a truly dynamic source of real-time information."
Boxfish is more relevant than ever as TV services allow for out-of-home play. Apps like the BBC iPlayer iPhone App make it easier to watch TV on the go, making it easy to respond to an alert for your preferred content.
The start-up hopes to eventually open up their API to developers by the end of 2012.
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